Heliot Emil Beta Store
Introducing the first ever Heliot Emil Beta Store, opened during the CPHFW in August of 2023, this Beta Store aimed to challenge the interpretation of what a store experience should provide. Providing the guests with an immersive digital experience of the Heliot Emil universe and access to experience the collections in real life with a focus on materials, special features and different design components.
The space was created along with the Heliot Emil core aesthetic, allowing the space to present itself as a clean yet morphable space to host each collection seamlessly.
